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The Way Of The Tortoise

Behold the turtle.
He makes progress only
when he sticks his neck out.
-James B. Conant (1893-1978)

SBI! eliminates the barriers. It frees you to focus on building your business. But it does not repeal a fundamental law of economics (the law that "Get Rich Quick" marketers want you to forget)...

It takes time, work and persistence to build a genuine, profitable, long-term business with equity.

It takes "the way of the tortoise" (our SBI! mascot)...

• a persistent and sure approach, fueled by passion and steadied by patience
• the confidence of following a process (C T P M) that makes sense
• all the tools needed (all in one spot) to execute the process
• the knowledge that this combination of process-and-tools is proven to work.

The SBI! Tortoise represents "every(wo)man," a light-hearted embodiment of the SBIer. This is a tortoise with attitude... a positive attitude. The eyes are bright... optimistic and confident. But not over-confident. See those little wrinkles below the eyes? This is one hard-working, motivated, late-night shellback.

S/he symbolizes the opposite of the "Get Rich Quick" hare-brained schemes ("GRQ hares") that inevitably fail. Tricks do not work in business-building. That does not mean this tortoise is slow though. See those sneakers? The sure-steady-persistent step-by-step SBI! approach outruns the GRQ hare.